The Campaigns Module provides valuable performance metrics that gauge your overall business performance. Each campaign contains metrics called “Campaign Performance” metrics that are used to predict the outcome and calculate the actual progress of your campaign.

Tracking your Opportunities Using Campaigns[Video]

Segment and Test your Audiences

Predictive Campaign Performance Metrics

Predictive Campaign performance metrics are used as a prediction to the success of your campaign:

Actual Campaign Performance Metrics

Actual Campaign performance metrics are used to gauge how your campaign is performing or has performed: